The One Per Cent Solution: Ignore the Masses and Focus on Key Attendees
You’re committed to exhibit at a huge show where at most only 1% of the attendees will have any interest in your products, services, or messages. How can you wade through the masses to find the few key buyers who will make or break your show? Learn how to:
- Set the right goals and objectives
- Assess the risk of a narrow focus
- Design and plan your exhibit for the 1%.
- Compel your targeted key buyers to seek you out
- Build urgency and focus among your exhibit staff
- Filter show attendees to find the right ones
- Hold your sales force and exhibit staff accountable for results
- Build in natural follow up and reporting of the business you’ve created
- We'll even look at a real-world example of this structured strategic thinking in action
- Attend this class and gain insight how to tackle these tough situations – no matter what your budget is.
We'll even look at a real-world example of this structured strategic thinking in action
Attend this class and gain insight how to tackle these tough situations – no matter what your budget is.